“Internet” is often spelled with a capital “I.” In keeping with current trends in internet studies, we prefer the lower case “i.” Capitalizing suggests that “internet” is a proper noun and implies either that it is a being, like Nancy or Annette, or that it is a specific place, like Madison or Lawrence. Both metaphors lead to granting the internet agency and power that are better granted to those who develop and use it. (Makrham and Baym, 2008, p. vii)
Markham, Annete N. and Baym, Nancy K. 2008. Internet Inquiry: Conversations About Method. Londong: Sage.